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2026 ORDERS CLOSE 1 DECEMBER.
WE WILL BE TAKING A LITTLE BREAK OVER THE FESTIVE SEASON AND WILL BE BACK PROCESSING ORDERS FROM 12 JANUARY 2027

Privacy Policy.

Effective Date: 22nd January 2025

Introduction

Welcome to Dale Raine (“we,” “our,” or “us”). Your privacy is important to us, and this Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from our website, daleraine.co.za (the “Website”). We are committed to complying with applicable privacy laws, including the General Data Protection Regulation (GDPR).

By using our Website, you consent to the practices described in this Privacy Policy. If you have any questions or concerns, please contact us at hello@daleraine.co.za.

1. Data Controller Information

The data controller responsible for your personal data is:

Dale Raine
18 President Swart Street, Panorama, Cape Town, South Africa
Email: hello@daleraine.co.za

2. Information We Collect

We collect the following types of personal information from you:

A. Information You Provide Directly:

  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely by third-party payment processors and not stored on our servers)
  • Order details and preferences

B. Automatically Collected Information:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited, time spent on the Website, and referring website URLs
  • Cookies and similar tracking technologies (see Section 9 for details)

C. Information from Third Parties:

  • Social media platforms (if you engage with us via social channels)
  • Payment processors (to confirm transactions)

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

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3. How We Use Your Information

We use your personal data for the following purposes:

  1. To process and fulfill orders:
    • Confirm your purchase
    • Deliver your products
    • Process payments
  2. To provide customer support:
    • Respond to inquiries
    • Manage returns and refunds
    • Communicate with you

     

  3. To improve our Website and services:
    • Analyze usage trends
    • Enhance user experience
  4. To communicate with you:
    • Send order confirmations and updates
    • Share promotional offers, newsletters, and relevant updates (with your consent)
  5. To comply with legal obligations:
    • Maintain records for tax and accounting purposes
    • Respond to legal requests or prevent fraud
    • Screen our orders for potential risk or fraud; and
    • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

     

4. Data Sharing

We do not sell or rent your personal data. However, we may share your information with:

  • Service Providers: Third-party vendors who assist with payment processing, shipping, and email marketing. Examples include payment processors like PayGate and courier services.
  • Legal Authorities: If required by law or to protect our legal rights.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business assets.

All third parties are contractually obligated to protect your personal data and use it only for specified purposes.

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

5. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

If you would like us to delete your data, please contact us at hello@daleraine.co.za.

6. Your Rights

Under the GDPR, you have the following rights:

  • Access: Request a copy of your personal data.
  • Correction: Correct inaccurate or incomplete data.
  • Deletion: Request deletion of your data (subject to legal exceptions).
  • Restriction: Limit the processing of your data.
  • Portability: Receive your data in a structured, commonly used format.
  • Objection: Object to data processing, particularly for direct marketing.
  • Withdraw Consent: Withdraw consent at any time for processing based on your consent.

To exercise any of these rights, please contact us at hello@daleraine.co.za.

7. Data Security

We take reasonable technical and organizational measures to protect your data, including:

  • Secure Socket Layer (SSL) encryption for data transmission.
  • Limited access to personal data on a need-to-know basis.
  • Regular monitoring and updating of security systems.

However, no system is completely secure, and we cannot guarantee absolute protection of your data.

8. International Data Transfers

As our business operates in South Africa, your data will be processed within the country. For users in the EU/EEA, we ensure that any data transfers comply with GDPR standards.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve your browsing experience
  • Remember your preferences
  • Analyze website traffic and performance

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect your Website experience.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and the “Effective Date” will be revised accordingly. Please review this policy periodically.

11. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

Dale Raine
Email: hello@daleraine.co.za
Address: 18 President Swart Street, Panorama, Cape Town, South Africa

Thank you for trusting Dale Raine with your personal information.